Just in Time for Hannover: Seven Top Markets Reports Released

Earlier today, the International Trade Administration (ITA) released seven new Top Markets Reports to provide the latest assessment of export opportunities for U.S. companies that attend the world’s largest annual trade show for industrial technology: Hannover Messe 2016.

The Top Markets series is a collection of sector-specific reports that are designed to help U.S. exporters compare markets across borders, using market intelligence and data to inform decision-making. Providing new market intelligence, the reports related to the Hannover Messe pavilions and themes are:

• Aircraft Parts
• Automotive Parts
• Cloud Computing
•  Industrial Automation
• Manufacturing Technology
• Renewable Energy
• Smart Grid

Each Top Markets Report includes commentary on opportunities, trends, and challenges facing U.S. exporters in the largest potential markets. The reports combine the unique expertise of ITA’s sector leads in Industry & Analysis with economic data and the views of our staff stationed around the world. In addition to these seven new reports, more than a dozen other sector-specific reports are currently available on our top markets webpage. .New versions of these reports will be released later this year. The Top Markets Reports released today provide valuable market intelligence about future export opportunities, including Germany. Germany is ranked as a top 10 export market for industrial automation, manufacturing technology, cloud computing, aircraft parts, and automotive parts. Each of these reports has a separate case study devoted to the opportunities and challenges of exporting to Germany.

We hope you find these tools beneficial as you prepare for Hannover Messe. Once at the fair, our sector and country experts, including many of the authors of these reports, will be on the ground ready to speak with you about this market intelligence and connect you with buyer delegations and foreign attendees.

For the first time in the trade show’s history, the United States is the Partner Country at Hannover Messe. The more than 425 companies, economic development organizations, and U.S. universities, comprise the largest U.S. exhibitor delegation to Hannover. The show, which takes place April 25-29, 2016, typically hosts more than 200,000 attendees from 70 countries, and more than 2,500 members of the media. President Obama will be the first sitting U.S. President to participate in Hannover Messe, proving that support for the event comes from the highest levels of our government. We look forward to seeing you in two weeks!

Note: ITA will live tweet from the event. Follow us @TradeGov and join the conversation using #HM16USA.

This post originally appeared on the ITA's Tradeology blog.

Marcus Jadotte is ITA’s Assistant Secretary of Commerce for Industry & Analysis.